Sri Lanka’s tourism industry is showing promising growth with ambitious targets set for 2024. The country aims to attract 2.5 million tourists and generate $3 billion in revenue, leveraging various strategies including digital marketing campaigns and promotional activities in key markets such as India, China, and Europe. Sri Lanka Tourism Chairman Kishu Gomes highlighted the
International tourism to end 2023 close to 90% of pre-pandemic levels.
International tourism to end 2023 close to 90% of pre-pandemic levels.
2024-01-10T04:09:43+00:00
Destinations, News
International tourism is rebounding strongly, with a nearly 90% recovery of pre-pandemic levels expected by the end of 2023, according to the latest data from the World Tourism Organization (UNWTO). Between January and September 2023, approximately 975 million tourists traveled internationally, marking a 38% increase compared to the same period in 2022. The third quarter
Sri Lanka’s first long-distance trail empowers 60micro, small, and medium enterprises to seize emerging business prospects
Sri Lanka’s first long-distance trail empowers 60micro, small, and medium enterprises to seize emerging business prospects
2023-12-19T11:27:06+00:00
Adventure
Sixty MSMEs from the Central and Uva provinces showcased innovative business strategies at the Darrawella Club, part of the Pekoe Trail Business Incubator. These enterprises presented plans for job creation and new products along the 300km Pekoe Trail to stakeholders including government representatives, plantation companies, and USAID. The initiative, funded by the EU and USAID,
Europe’s FTI Touristik Assures High-end Tourist Groups to Sri Lanka from January 2024.
Europe’s FTI Touristik Assures High-end Tourist Groups to Sri Lanka from January 2024.
2023-12-10T11:39:19+00:00
News
FTI Touristik, Europe’s third-largest tour operator, confirmed intentions to bring substantial groups of high-end European tourists to Sri Lanka starting January 2024. HOT Tourism’s Business Development Director, Paul Hiemo, conveyed this commitment during a gathering at Colombo’s 7Degree Restaurant, attended by local hotel representatives. Expressing plans for active promotion in Europe targeting high-end tourists, Hiemo
Sri Lanka Tourism Lights Up Colombo.
Sri Lanka Tourism plans to illuminate Colombo during the festive season for the second consecutive year, enhancing the city’s allure for tourists. December kicks off the peak tourist season, and Sri Lanka Tourism aims to amplify the holiday spirit by lighting key streets and areas, contributing to visitors’ overall experience. This initiative aligns with Sri
Sri Lanka Promotes Free Visa Regime to Chinese Tourists in Beijing.
Sri Lanka Promotes Free Visa Regime to Chinese Tourists in Beijing.
2023-12-10T11:25:18+00:00
Destinations, News
The Sri Lankan Embassy in Beijing hosted a promotional event on December 15th, unveiling Sri Lanka’s free visa policy for seven nations, including China. More than 60 guests from the Chinese travel industry and local media attended. Charge d’ Affaires a.i. K. K. Yoganaadan encouraged collaboration between outbound travel firms, local media, and the Embassy
