The conclusion of the 2024 ITB Berlin Convention, renowned as the foremost gathering of global travel industry leaders, marked a pivotal moment for Sri Lanka Tourism. Across three days, top international thought leaders convened to explore the latest trends, innovations, and challenges within the travel industry. Notably, Sri Lanka unveiled its new destination positioning, ‘You’ll
German Travel Agents Visit SL for Familiarization Tour.
A delegation of 23 top German travel agents recently toured Sri Lanka as part of an initiative to showcase the country’s potential as a premier tourist destination. Organized by the House of Travels and Tourism (H.O.T.) and PATA’s German sector, the six-day visit aimed to familiarize the agents with Sri Lanka’s key attractions, including Kandy,
