Sancharaka Udawa 2025, Sri Lanka’s largest and renowned tourism exhibition, organized by the Sri Lanka Association of Inbound Tour Operators (SLAITO) in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB), concluded on a high note, marking a historic milestone for the nation’s tourism industry. Held on May 23 and 24 at the BMICH, the two-day event shattered records and set a new benchmark for industry engagement and opportunity.
For the first time, Sancharaka Udawa was inaugurated by the Head of State, President Anura Kumara Dissanayake, highlighting the government’s strong commitment to tourism. Key officials, including Minister of Foreign Affairs, Foreign Employment and Tourism Minister Vijitha Herath, Ministry Secretary Ms. Aruni Ranaraja, SLTPB Chairman, Buddhika Hewawasam, and German Ambassador, Dr. Felix Neumann, were also in attendance. Deputy Minister of Tourism, Prof. Ruwan Ranasinghe also attended the event on Day 2, further underscoring the government’s support for the industry.
Malin Jayasundera, President, SLAITO stated that “Sancharaka Udawa has evolved into a vital platform that unites the tourism community of Sri Lanka. It not only promotes sustainable and inclusive growth but also empowers small and medium enterprises to connect with the mainstream industry and expand their market reach”. He also emphasized the need to fast-track Sri Lanka’s global tourism marketing campaign which would help tourism become the country’s number one export earner.
