Sri Lanka has launched a new campaign, Sri Lanka, A Story for Every Season to promote the country as a year-round destination rather than one for the winter season, with content spotlighting wildlife safaris, cultural heritage, spiritual pilgrimage sites, scenic landscapes, and adventure tourism.
The campaign relies on digital storytelling and influencer collaboration, where influencers will produce high-impact content for platforms like Instagram, YouTube, and Facebook, reaching over 2.2 million travel enthusiasts globally.
The campaign kicked off on March 27 in Colombo, with 12 travel influencers from India, the UK, Hong Kong, Australia, and Portugal, along with their families, in attendance. They were hosted by tourism authorities.
Sri Lanka Tourism Promotion Bureau chairman Buddhika Hewawasam, speaking at the event, pointed out the challenges facing the tourism sector, particularly the seasonal dip in arrivals during the summer months.
“The next few years will be the most challenging period for all of us,” he said, emphasising the need for international collaboration and strategic development. He also mentioned the critical role of international travel influencers in raising awareness of Sri Lanka’s hospitality and inspiring tourists worldwide to visit.
During the event, the travel influencers shared their thoughts on Sri Lanka’s uniqueness as a destination. They noted that Sri Lanka is a country where travellers need not worry about finding incredible experiences, as nature has already done the hard work.
The campaign aims to secure an equivalent of US$110,000 in media coverage and engage with a wide range of travel segments.
Source – www.ttgasia.com
