According to the Sri Lanka Tourism Development Authority (SLTDA), a total of 1,006,097 tourists visited the country between January 1 and May 25 this year. In the first 25 days of May alone, Sri Lanka recorded 109,213 tourist arrivals. India continues to be the leading source market, contributing 39,070 arrivals during this period. Other significant

Sri Lanka has launched a new campaign, Sri Lanka, A Story for Every Season to promote the country as a year-round destination rather than one for the winter season, with content spotlighting wildlife safaris, cultural heritage, spiritual pilgrimage sites, scenic landscapes, and adventure tourism. The campaign relies on digital storytelling and influencer collaboration, where influencers will produce

The Sri Lanka Tourism Development Authority (SLTDA), in partnership with the Asian Development Bank (ADB), launched a comprehensive Marine Tourism Roadmap which could transform the island nation into a year-round marine tourism destination while balancing economic development with ecological conservation.  The initiative, unveiled in Colombo, seeks to mitigate the industry’s historical reliance on monsoon-driven seasonal