Sri Lanka Convention Bureau (SLCB) received the ‘Most Promising MICE Destination’ award at the Business Leisure and Luxury Travel Mart (BLTM) held in New Delhi. The event, which took place in September 2023, brought together destination marketers and travel service providers for business negotiations. This annual travel mart focused on business, leisure travel, and MICE tourism. SLCB,
operating under the Ministry of Tourism and Lands, participated as part of its Annual Marketing Plan for 2023 and was recognized as the partner country of BLTM 2023.
They partnered with Sri Lankan Airlines to promote Sri Lanka as a MICE destination. India is a significant market for Sri Lanka, with 22.4% of total arrivals from India in the first eight months of 2023. The SLCB highlighted the rapid growth of the Indian MICE market and their proactive engagement with Indian partners, including organizing road shows and the Sri Lanka MICE Expo 2023. SLCB’S Efforts were supported by the Sri Lanka High Commission in New Delhi, making Sri Lanka the largest delegation at the BLTM.
Source: DailyFT
