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SriLankan Airlines Wows World’s Travel Trade with Global Sales Conference.

SriLankan Airlines Wows World’s Travel Trade with Global Sales Conference.

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SriLankan Airlines concluded its Global Sales Conference in Hambantota, drawing 200 top international agents and operators. The event highlighted Sri Lanka’s attractions and showcased its varied landscapes, wildlife, cuisine, and culture. Attendees, representing SriLankan Airlines’ global network, explored iconic landmarks during tours. The conference, featuring cultural displays and industry discussions, hosted speakers from Trip.com, Google, and local tourism bodies. CEO Richard Nuttall aimed to inspire emotional connections with Sri Lanka. Head of Sales Dimuthu Tennakoon outlined expansion plans and a new booking platform.

Marketing Head Saminda Perera emphasized tourism leadership and sustainability initiatives. The debut of a new inflight safety video, capturing Sri Lanka’s beauty, delighted delegates. Feedback was positive, with delegates expressing excitement for future collaborations. The conference facilitated over 500 B2B appointments between international delegates and local hospitality entities, suggesting potential annual recurrence. SriLankan Airlines aims to consolidate relationships and position Sri Lanka as a premier global destination.

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