The 44th edition of BIT – Borsa Internazionale del Turismo, organized by Fiera Milano, concluded on February 6 with strong attendance from the public and satisfaction from over 1,100 exhibitors from 66 countries. The event facilitated 8,585 one-to-one meetings, a 15% increase from 2023. BIT 2024 showcased various categories such as sustainable tourism, luxury vacations,